3 Examples of How MeasureMatch Works for Companies Looking to Quickly & Confidently Address a Data, Analytics &/or Marketing Technology Problem. Part I


We get this question a lot: “How does MeasureMatch work exactly?”

It’s really as easy as 1, 2, 3, but in this quick post I’ll answer that question with three simple scenarios.

I’ll post again soon with a visual that describes each step of the process.

Ok, here we go…

1.) Digital Marketing Director, Barbara, at tech scaleup X needs someone to quickly configure a bunch of new data collection hooks in Tealium to advance a cross-device personalization initiative. One of Barbara’s team members is on vacation, the others are already overstretched and her agency team doesn’t have the bandwidth or skills either.

2.) Programmatic Marketing Manager, Simon, at Brand Y needs someone to identify and config new audience segments in Adobe Audience Manager for a campaign kicking off next week. Simon is totally stressed because he can’t seem to find anyone to help him.

3.) VP, Marketing Technology, Sarah, desperately needs someone to clean up a Marketo account and prepare several reports in Salesforce. Sarah has had these things on a to-do list for 4 months and it’s time to get them done now.

Barbara, Simon and Sarah each turn to MeasureMatch to find their marketing data & technology heroes to get these things done fast. On-demand.

When all is said and done, service ratings are given by both sides (similar to how Uber, Airbnb and others work) and payment is processed via MeasureMatch (we currently support 25 markets via Stripe).

MeasureMatch Experts keep a minimum of ~85% of each contract value (minus any payment processing fees and VAT, if applicable). By way of comparison, Uber drivers keep ~75% and Airbnb hosts keep ~85%.

Et voilà! Ça marche comme ça ;-)

I’ll be back again soon with a visual way of demonstrating how MeasureMatch works.

For now, please don’t hesitate to get in touch with any questions. I’m easily booked for a chat here.

Thank you,
James Sandoval
Founder & CEO

Image source: Alice Achterhof via Unsplash. See her amazing work here. Thank you Alice!


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